30 TikTok Beauty Products That'll Have You Thinking, "Could This Be Magic..."

Jun 23, 2023

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

These >>> any magic wand.

BuzzFeed Staff

Promising reviews: "My hair had so much breakage from coloring it so much over the years and I was on the verge of completely shaving it. I saw one of God’s favorites on TikTok with the hair of a goddess suggest this stuff. All I can say is, wow! This cream must have been dropped from Heaven because it has saved my fried hair. Worth every penny, with this stuff, you too can be one of God’s favorites." —Kirstin

"I have used this product three times so far and have noticed a significant difference in my hair. I had my hair colored and experienced dryness and breakage. This product was recommended by a YouTuber, so I gave it a try and am pleased. Initially, I used it every three to four days and will now use every seven days. I feel this product has made a huge difference with shedding, tangles, dryness, and breakage. I finally found something that works for my coily, 4c hair." —Tasha

Get it from Amazon for $30.

And check out our full review of Olaplex No. 3 here.

Promising reviews: "Not gonna lie, I was skeptical that this could help me. A few months ago, I decided I could bleach my hair. I burnt it to such a crisp that I’ve literally been wearing it up under a cap. That worked when it was winter, but now it’s warm, so I needed a solution. I saw this product highly recommended on other sites and the reviews were good. So, I ordered a tube. Used it twice now and OH. MY. LANTA. For months, my hair has felt like crunchy noodles ready to snap at a moment's notice. After one treatment (left in about 15 minutes after shampoo, before conditioner) my ends feel soft!! After the second time washing with it, it actually moves like it’s not damaged and it is visibly SO much healthier. Like seriously idk how they bottled witchcraft, but I’m going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn’t work. But instead, I have the healthiest hair I’ve had since being a home hairdresser. 10/10 for less then $10. Picture from left to right (blonde above): my hair before using this, my hair after first treatment, my hair after second treatment. —Beth

"Amazing — truly as good as TikTok said it is. I had to quarantine a few months ago, and I ended up experimenting (frying) my hair out of boredom. I used this mask one time, and the difference it made was ASTRONOMICAL (lol). Seriously though, this stuff is good. Keep in mind it’s a mask you def need to rinse out!" —Kristy B.

Wow, dang, now I want this. Someone hide my wallet...or don't.

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Get it from Amazon for $7.16.

Promising reviews: "When I ordered this product, I admit, I didn't think it would work. I have adult acne and visit a dermatologist regularly, my chin area is especially bad. I used one the first night I received them. It's acne sorcery. I honestly could not believe it worked. Pimple gone overnight and a flat surface remained. I do not know how they get this pimple magic to work, but I am sold and have literally texted all the people in my life. It's complete magic! Do it, I promise you will be shocked!" —Heather L.

"Such a great product! I heard about it on TikTok and had to try it. I leave them on when I sleep, and the blemish is smaller and smoother when I take it off. Obsessed." —Renee K.

Get a 36-pack of the small patches from Amazon for $11.97.

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising review: "I loved this stuff; it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

"I discovered this product from TikTok, and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes, but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

Get it from Amazon for $9.98.

Okay, soooo I finally got my hands on this and can not stop wearing it!! The shade it turns on my skin is just GORG. It's like watching a magic trick happen on your face because it changes right on your skin! I seriously haven't worn another blush since I tried this one out because it just makes me look so fresh-faced. Obsessed is an understatement. Oh! Andddd it kinda doubles as a highlight, like, I get the most stunning glow. I love, I love, I love, can't get enough of this stuff.

Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup.

Check out a TikTok of the BYO Blush in action.

Promising review: "I'm done, no more experimenting with other blushes, this is my forever blush. BYO is such a unique product on the market — it's plant-based, provides a natural/beautiful bespoke flush, and can be used on the lips as well. Its color-changing formula is a game-changer as it magically picks the most complementary shade/hue for the user. Furthermore, I don't feel like I'm wearing makeup, and the oil formula is nourishing for my skin! I loved it so much I bought all my friends a BYO Blush!" —JZ

Get it from Youthforia or Amazon for $36.

Promising reviews: "For once, an inexpensive product is not just good for the price. It’s a fantastic product, and it’s surprising that it is so cheap! A lot of high-end-makeup-only users are going to miss out on a fantastic primer because who would dream it could possibly cost $5? For me, Poreless Putty actually performs better than a certain $52 primer to which it is VERY similar. Poreless Putty’s peachy tint is perfect for evening-out my olive skin, and the remarkably lightweight, silky texture blurs like nothing else I’ve ever tried. It’s texture almost feels magical because it’s so smooth, and it becomes 'one' with skin instantly. I usually use Estée Lauder Double Wear foundation, and this primer makes it look even smoother for longer. The two products make my skin look much younger, supple, and toned." —ShaniAZ

"Highly recommend. Learned about it as several influencers used it on TikTok. Tried it, and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job!" —Binnyx1

Get it from Amazon for $8.60.

The kit includes a 40W high-power roll on wax warmer, two boxes of wax (honey and lavender scented), six packs of calming oil wipes, and 100 non-woven wax strips. ALSO! If you prefer to not remove your body hair, that is totally okay! You do not have to wax if that's not your style!

Promising reviews: "Worked like magic! The pain is not bad at all!! Worth your money in my opinion! (:" —Elizabeth

"I had been seeing a lot of people on TikTok using this kit as an alternative to shaving, and it looked so easy and convenient and it in fact was! I had no trouble using it, and I don't think I will ever go back to shaving!" —Kassidy Shuler

Get it from Amazon for $33.99.

Promising reviews: "My eyebrows have been the bane of my existence since I over tweezed them when I was in high school. I’ve been super insecure about them for years and overcompensated by filling them in on a daily basis. I tried Grande brow after seeing good feedback on TikTok, and honestly, I am noticing the difference! They say to give it four weeks to really see the difference, but I was already seeing it by week two! I’m excited to see this growth and will definitely keep using it!" —Shelby M.

"Ya'll. This stuff actually works. The first couple of months I felt like I was applying this clear magic liquid to my brows wondering if it's actually doing anything. Then one day, I got home and washed my face and for some reason, I couldn't get the rest of my eyebrow pencil off — IT WAS MY ACTUAL EYEBROW! I didn't realize how full they had gotten. I feel so much more confident without any makeup on and don't use nearly as much brow filler as I used to. I use it on my eyelashes, too, and they grew faster than the brows. Wish I would've taken before and after pictures. It's worth the money!" —Alyssa Glenville

Get it from Amazon for $38.

Promising reviews: "I'm so glad someone came up with an affordable product for people like me that have a very thin line for eyebrows due to YEARS of pulling them out. In my childhood years, I had (what I thought) were 'thick' full eyebrows. I spent years pulling them out to have a thin brow (wish I still had them). Now that I'm older (I'm 53), they stopped growing back where I NEEDED them to grow and only grew where I don't want to grow. I can't afford to microblade so this product adds a brow to where I have NONE and darkens the fine line I have. I do have to leave it on twice as long as it's recommended. I just wash my face around my brow area and it will last for at least 48 hours (some times longer) for me. I'm sure it does better for someone who actually has brows and just needs areas to be darker and fuller. I love it." —Robin Thomas

"Does what it’s supposed to. I love it!! I just peel it off before walking out the door and it lasts about 3–4 days on average. I’ll definitely be reordering. I’m here because of TikTok, btw." —Jessica Watson

Get it from Amazon for $14.32 (available in three shades).

Promising reviews: "Hardly ever do I review but this time, sheesh! This product blew me away after only three uses! First off, it's easy to use! I've tried a ton of products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush (which is actually the size of a tooth), and you just brushstroke on dry teeth as you are smiling! It dries on and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said 'WOW your teeth look amazingly white.' I'm a smoker/tea drinker/coffee drinker, too! I noticed the difference but never said a word to my husband about it, he's a firm believer that nothing like this ever works...LOL. Well, boy oh boy, this product changed his mind instantly! He already swiped my other pen and has been using it too. We see the difference and are very satisfied. What's even more awesome is the price! Remarkable difference and it lasts! If I could give this 1,000 stars this would have earned 1,001, know what I mean?!" —Lisa Edwards

"I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

Get a two-pack from Amazon for $18.95.

Promising reviews: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45

"It's not just a TikTok fad, it really works! You MUST blow dry your hair in order for it to work, but sooo worth it. Shiny, strong hair with heat protectant! Lasts 1–2 showers without need for reapplication. No scent!" —Shay Rooney

Get it from Amazon for $26.60.

Watch TikTok makeup guru Mikayla Nogueira review and apply these lashes here.

Promising review: "I am 25-years-old, and I don’t use false lashes mostly because I can’t figure out how to wear them without making them look awful. My hands shake a lot, and my eyes water a lot, so it’s difficult for me to wear lashes. I saw a TikTok video about these and decided to give it a shot. Although the smaller pieces were slightly difficult to manage, they stuck to the bond on my lashes with EASE! I love the way these look, and now I’m going to test how long they can really last. The box states if you apply double the product, they could last about 10 days. We will see about that!

Edit: I’ve tried a few times now and these last me two to three days. (I also have watery eyes)." —Desi

Get it from Amazon for $17.89.

You'll get five pairs of magnetic lashes and the liner!

Promising review: "I have been getting lash extensions for almost a year, and it is so expensive to get them done every two weeks, and they damage the natural lash. I wanted to get something more affordable, less damaging to the natural lash, and something I could take with me on my European vacation. I came across a TikTok video and saw someone using this product. I purchased this product and another one I found on Amazon that was highly rated. This Magnetic 3D & 6D kit was by far more superior than the other kit! The kit not only lasted me through the three weeks of my vacation, but I have been home for another three weeks, and I'm still wearing the lashes daily. I use the All-in-1 Micellar Cleansing Water to remove the eyeliner, and it removes easily. I will no longer go back to lash extensions." —Amazon Customer

Get an eight piece set from Amazon for $18.97+ (available in three sets).

OOOOH! I have this and the dramaaaa this mascara brings is almost as good as the drama the Dance Moms moms brought.

Promising reviews: "Best mascara I’ve ever used. My eyes are very sensitive and this mascara doesn’t bother them at all. I can put it on at 6 a.m., and it won’t flake off into my eyes or smudge at all even at 3 or 4 in the morning after a night out. I’ve even slept in the mascara, which would normally cause intense pain from the flaking/smudging, but I just wake up and the mascara still looks fresh. Not to mention the volume. The volume and thickness is amazing. I even lost a huge chunk of my natural lashes right in the center on the top of one of my lids due to a terrible lash glue when I first received the mascara, and somehow this magical mascara found some tiny invisible lashes to grab onto and completely filled in that bald spot and made those lashes just as long as the rest of my lashes. I will continue to only buy this brand. You won’t be disappointed if you buy it." —Katie Hicks

"Recently removed my eyelash extensions, and it felt like my natural lashes were so so short because I’m used to how good the extensions look. Tried other mascaras, and they did nothing for the length. Finally tried this one because of TikTok, and HOLY COW! SO MUCH LENGTH! Buy it!!!" —Megan V.

Get it from Amazon for $9.98+ (available in 10 shades).

Tower 28 is a LA-based, woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types.

Promising review: "An HG product for a reason! I was unsure if Tower 28 was worth the hype (it is alllll over TikTok and Insta), so I bought the mini size of this first to test it out. I went back immediately to grab the full size! This will be a staple in my routine for sure. I have dry, breakout-prone skin, and this spray didn't irritate my skin at all." —harleyclancy

Get it from Tower 28 for $12+ (available in three sizes) or get a mini size from Sephora for $12.

Promising reviews: "I LOVE this stuff. My everyday makeup is literally just this undereye concealer, mascara, and Chapstick. I work 12+ hour nightshifts so under eye concealer is a MUST. I am literally always tired, and my dark circles never seem to go away, but this magical makeup makes me look so much less like a zombie. I don't know what I would do without this concealer. Do yourself a favor and try it!" —gustavo

"I used to not use concealer, but I decided I wanted to and had heard a lot about this product on TikTok. When I got it, I immediately put it on and was amazed at how well it matched my skin tone. Maybe that was just luck, but still. The point is I can barely even see my dark circles when I put this on, and that’s saying something." —Elizabeth

Get it from Amazon for $8.80 (available in 18 shades).

I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders, and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay, it's that good. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW, I am a brown-skinned woman and the translucent shade works perfect for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!

One/Size is a queer, Filipino-owned business founded by makeup guru Patrick Starr to ensure that makeup is really one size fits all, as it should be.

Promising reviews: "Literally, what's in this powder? Beauty spells? I have normal to dry skin but tend to grease up pretty easy when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high-end powders or powders at all, but this one for me is top tier. It didn’t necessarily dry out my skin, but it stopped it from becoming greasy and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing; I’ve never been more in love with a setting powder!" —Kamoni

"I got the mini size because I'm not a big powder person. I have eczema and really sensitive skin, especially on my face so I've always sort of hated using powder. I saw this on TikTok when it first came out and saw that a lot of people with dry skin loved it so I decided to give it a try. It's literally so nice and leaves my dry skin looking smooth and seamless. This is the first powder that I actually use every single day. It keeps my makeup on and doesn't crease on my under-eyes and around my face." —LidiaR

Get it from Sephora for $18+ (available in two sizes and three finishes).

Promising review: "So I saw this on TikTok, and as an esthetician, I’m all about skincare. I got the product today and wanted to test it out in the evening when my skin is most oily. Holy moly, what type of witchery is this? It literally absorbed my oily T-zone 🤯. I’m impressed. My skin type is combination but more on the oilier side. This thing is like an oil blot, but made of volcanic stone. I love that we can take it apart to wash and reuse. Def would recommend!" —Frances

Get it from Amazon for $9.98.

Promising reviews: "I am so in love with this eye cream! Seriously, this stuff is amazing!!! I have used it for five days and already, the difference is noticeable. I got two hours of sleep last night and still, I look well-rested. That is nothing short of magic...like created by woodland fairies. The puffiness is gone and the discoloration is almost completely gone. I’m okay with my laugh lines. I’ve earned every one of them, and I’ve grown kind of attached to them. I love who I am, but I hate always looking like I still need sleep. This cream is worth the money and I will be putting this in automatic reorder as soon as I figure out how long it will take to go through a bottle. You use so little that I’m having trouble predicting how long it will take me to go through a bottle. Buy it and love it or don’t and miss out...it’s your call." —Cassandra

"Absolutely love this eye cream. I was looking for an eye cream and saw a video on TikTok and decided to give it a try. I have been using for a couple of months and already can see a difference. A little goes a long way. I put a small amount on my finger and tap around my entire eye and then any extra I put on the back of my hand to help smooth my skin there. Definitely worth the money!" —SLRottweiler

Get it from Amazon for $14.99+ (available in three sizes).

Promising reviews: "I have acne-prone skin that is on the combo to oily side with large pores and this stuff has truly been a lifesaver! I really appreciate the short ingredient list and the fact that this product is fragrance-free! I use this after cleansing and apply about five drops on a cotton round both morning and night. I then follow up with a retinol serum, moisturizer, and SPF. Since I have started using this product (FIVE DAYS AGO) my skin is soft and glowing, my acne is clearing up, and my pores actually look smaller!! Like, this is literally witchcraft in a bottle and my new holy grail! Ditch your harsh scrubs and give this a go, your skin will thank you!" —Philena

"Yes, I bought this after a dermatologist on TikTok recommended it. I use it every other day and my skin looks better. Less redness, fewer blemishes, pores aren’t as noticeable. I feel better when I look in the mirror. It’s simple to use and delivers great results." —Mars702

Get it from Amazon for $13+ (available in two sizes).

Hey, hi, yes, that's me up there. This gloss is without a doubt my go-to. I have one in every purse I have. To say I can't live without it is an understatement (yes, I'm fully aware that I'm dramatic). I love this gloss and whenever IDK what lip to wear, this one always is my default.

Promising review: "TikTok made me buy this. And I am so glad I did. It feels so moisturizing, and the color fits my skin color so well. I could wear this all day. And it lasts so well. Not tacky or too sticky. Will be buying more." —Shalyssa

Get it from Amazon for $4.97 (available in 34 colors).

Spoiled Lip Cosmetics is a Florida-based small business that specializes in the cutest of cute makeup.

Watch TikTok makeup guru Mikayla Nogueira review and apply this palette here.

Promising reviews: "I purchased this palette after seeing it on Mikayla Nogueira's TikTok account. I needed blue eye shadows to match a bridesmaid dress in August. I've been playing with the shadows, and they look so good on my pale skin and are so buttery smooth. I'm glad I've been turned onto your brand." —Amy M.

"This along with two of the neon loose pigments were my first purchase from this brand, and I am so impressed!! I already want more haha! The mattes are so soft yet so pigmented, and the duochromes??? BEACH. I was not prepared. They are stunning! Not to mention this packaging/theme is so perfect. A must-have for makeup collectors and/or anyone who wants a more colorful palette. But even then, the nude shade in the top/center spot is a new go-to for me. One last thing, I was skeptical of the magnetic lid, but it has not been a problem for me at all! I actually kinda like that I can hold the mirror and leave the shadows sitting on the counter while I work. Thanks for a great first experience with your brand! I’ll be back!" —Hannah N.

Get it from Spoiled Lip Cosmetics for $36.

Promising review: "In my younger teen years, I had CURLY hair, but as I hit my 20s and started highlighting my hair, somewhere along the way the curls became a very limp wavy frizz. Thanks to TikTok, I thought I should give this a try to retrain my curls. And while I’m only a month or so in, this brush definitely puts a clean spiral wave back into my hair making it more shapely than the alternative frizz I had grown accustomed to." —The Belfis

Get it from Amazon for $19.50+ (available in four sizes and 8 color sets).

Promising review: "I found this item going viral on TikTok, and if it’s used correctly it can do wonders. My brows give a look as if they are freshly threaded/waxed AND laminated! 10/10 recommend." —Chanel H

Get it from Amazon for $8.59 (available in six colors and two sizes).

Splashes Lashes is a woman-owned small business created by two besties who were inspired by the hit HBO show Euphoria.

Watch TikTok makeup guru Mikayla Nogueira apply these lashes here.

Soooo, I personally stumbled upon these one day during a day of TikTok scrolling in lockdown. If I could describe my style it'd be a mix of Lisa Frank, Bratz dolls, and Maddy Perez from Euphoria and these SCREEEEEAMED all of those things for me. I also just like to do things that are kinda just unique that not everyone else is really doing. I receive compliments on my Splashes Lashes every time I wear them simply because no one's seen anything like them. They're super fun and take a regular-degular makeup look to the extreme. These are seriously probz my favorite lashes, and I own, like, an entire drawer of these babies. They're super cute, comfortable, and lightweight. I feel like Lizzie freakin' McGuire or a 2000s icon. Loveeee these so so much. Oh, and noooo the decals aren't annoying or in your eye all day, they're just like normal lashes.

Get it from Splashes Lashes for $11 (available in a variety of colors and styles).

Promising reviews: "This product is amazing. I saw it on TikTok, and it did not disappoint. This is literally the only product I've come across that actually works overnight! It's better than any acne patches or serums. I highly recommend!" —Diana N.

"This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So I have mild hormonal acne due to menstrual cycle, but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results, and I will buy another tube if my acne acts up again but for now I have clean and clear skin. Thanks Differin!" —KARTHICK RAVI

Get it from Amazon for $14.97.

Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc.) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh. I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." — Kat

Get it from Amazon for $7.99 (also available in a set of two).

Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with, I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot and I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

Get it from Amazon for $8.26 (available in 7 shades).

Promising reviews: "This stuff is a magical miracle elixir! I use it twice a day, and after about six weeks, the results are literally unbelievable! It works, and it works fast. I have naturally straight, light brown, thin lashes. They’re now darker, thicker, and so long they touch my glasses!" —V. Campbell

"My lashes were nubs after getting lash extensions done for 3+ years. I tried a million serums and found this one reviewed on TikTok. Decided to give it a try, and it has been the best thing I've ever done for my lashes! They have GROWN SOOO MUCHHH!!!! I didn't even use the serum consistently and STILL they grew a significant amount. I recommend it to all my friends. Seriously, the product is amazing. Nothing bad to say!" —Jayne Wilson

Get it from Amazon for $28.99 (available in three colors).

Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

Check out a TikTok of the Meltdown Acne Oil in action.

Promising review: "Will forever repurchase. As someone who deals with hormonal acne when PMS-ing and the addition of mask acne in the past few months, this has been my lifesaver. It completely got rid of those stubborn breakouts." —Andrea P.

Get it from Blume or Amazon for $28.

The reviews used in this post have been edited for length and clarity.